Q. The strategic marketing planning process begins with ______________ The writing of the mission statementThe establishment of organizational objectivesThe formulation of a marketing planHiring a senior planner Answer: The writing of the mission statement

Q. Newsletters, catalogues, and invitations to organization-sponsored events are most closely associated with the marketing mix activity of- PricingDistributionProduct developmentPromotion Answer: Promotion

Q. The ______________ holds that consumers will favor products that are available and highly affordable (therefore, work on improving production and distribution efficiency). Product conceptProduction conceptProduction cost expansion conceptMarketing concept Answer: Product concept

Q. The term marketing refers to: New product concepts and improvementsAdvertising and promotion activitiesA philosophy that stresses customer value and satisfactionPlanning sales campaigns Answer: A philosophy that stresses customer value and satisfaction

Q. ______________ is the concept under which a company carefully integrates and coordinates its many communications channels to deliver a clear, consistent, and compelling message about the organization and its products. The promotion mixIntegrated international affairsIntegrated marketing ...

Q. When companies make marketing decisions by considering consumers' wants and the long-run interests of the company, consumer, and the general population, they are practicing which of the following principles? Innovative marketingConsumer-oriented marketingValue marketingSocietal marketing ...

Q. ______________ is the collection and interpretation of information about forces, events, and relationships that may affect the organization. Environmental scanningStakeholder analysisMarket samplingOpportunity analysis Answer: Environmental scanning

Q. The use of price points for reference to different levels of quality for a company's related products is typical of which product-mix pricing strategy? Optional-product pricingCaptive-product pricingBy-product pricingProduct line pricing Answer: Product line pricing

Q. These objectives are often the most suitable when firms operate in a market dominated by a major competitor and where their financial resources are limited NicheHoldHarvestDivest Answer: Niche

Q. Which of the following is typically NOT a result of recognizing the importance of ethnic groups by marketers? Use of an undifferentiated one-size-fits-all marketing strategyDifferent pricing strategies for different groupsVariations in product offerings to suit the wants of a particular ...

Q. Strategic marketing planning establishes the--- Resource base provided by the firm's strategyEconomic impact of additional salesTactical plans that must be implemented by the entire organizationBasis for any marketing strategy Answer: Basis for any marketing strategy

Q. Marketing decision makers in a firm must constantly monitor competitors' activities-their products, prices, distribution, and promotional efforts-because The competitors may be violating the law and can be reported to the authoritiesThe actions of competitors may threaten the monopoly ...