Q. If the focus is on social and ethical concerns in marketing’ is characteristic of the _________ period. ProductionSalesMarketingSocietal marketing Answer: Societal marketing

Q. Which one of the following is a key to build lasting relationships with consumers? Price of the productNeed recognitionCustomer satisfactionQuality of product Answer: Customer satisfaction

Q. The key customer markets consist of ____________ Government MarketsBusiness MarketsConsumer MarketsAll of the above Answer: All of the above

Q. _________ upholds the importance of the customer in the whole value creation process. The D.A.R.T highlights this aspect in a vivid manner. Contemporary ModelConventional ModelBoth a&bNone of the above Answer: Contemporary Model

Q. __________ is highly firm-centric, where the firm believes that the competitive edge lies in its ability to innovate. Conventional ModelContemporary ModelCompetitive ModelNone of the above Answer: Conventional Model

Q. Which of the following is not an Exchange function of Marketing? Product Planning & DevelopmentBuying functionAfter-sales serviceSelling Function Answer: After-sales service

Q. __________ is the major objective of any marketing activity in the world. PromotionSellingAssemblingTransportation Answer: Selling

Q. Marketing segmentation is useful for___________ Prospects IdentificationTo know the customer’s tastes and preferencesTo target current clientsAll of the above Answer: All of the above

Q. _________ Involves purchase from various sources & assembled at one place. SellingAssemblingBuyingPromoting Answer: Assembling

Q. _______ is a combination of quality, service & price. Marketing TriadCustomer Value TriadCustomer Satisfaction TriadService Quality Triad Answer: Customer Value Triad

Q. Which of the following refers to marketing channel? Integrated Marketing CommunicationDistributionMarketing MyopiaRetailing Answer: Distribution

Q. Marketing management is ________. Developing marketing strategies to move the company forwardManaging the marketing processMonitoring the profitability of the company’s products and servicesThe art and science of choosing target markets and getting, keeping, and growing customers through ...