Q. Which of the following defines marketing management? The art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.The development of planning, policies and various marketing strategies to ...

Q. ________ is not a type of Marketing Concept. The production conceptThe selling conceptThe societal marketing conceptThe Supplier Concept Answer: The Supplier Concept

Q. A place where goods are bought and sold against the price consideration between the buyers and the sellers is called ______. ExchangeMarketE-commerceTransaction Answer: Market

Q. _______ Involves transfer of ownership of the goods. SellingAssemblingBuyingAssembling & Buying Answer: Selling

Q. ______ are the form of human needs take as shaped by culture & individual personality. WantsDemandsNeedsSocial Needs Answer: Social Needs

Q. Good marketing is no accident but a result of careful planning and _____. PromotionSellingPoliciesExecution Answer: Execution

Q. ______is the best illustration of a subculture. OccupationIncomeReligionFamily & Friends Answer: Religion

Q. Marketers often use the term ________ to cover various groupings of customers. Buying powerDemographic segmentMarketPeople Answer: Market

Q. _______ is the act of obtaining a desired object from someone by offering something in return. Marketing MyopiaSellingExchangeDelivery Answer: Exchange

Q. Marketing is _______, there is a constant tension between the formulated side of marketing and the management side. An artA ScienceBoth an “art” and a “science”Selling Answer: Both an “art” and a “science”

Q. Want for a specific product backed by an ability to pay is called _____ DemandNeedWantCustomer Answer: Demand

Q. Select an appropriate definition of ‘Want’. More consumer NeedsNeeds backed by buying powerNeeds directed to the productBasic human requirements Answer: Needs directed to the product