Coca-Cola India partners with Adani Digital Labs for product sampling: Beverage major Coca-Cola India on Thursday said it is partnering with Adani Group subsidiary — Adani Digital Labs — to optimise the reach of its brands to consumers across the country. As part of this, Coca-Cola India is working with Adani Digital Labs to use the consumer-centric platform for product sampling and develop deep consumer insights, a joint statement said.
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Under this, new products ‘Fanta Apple Delite’ and ‘Charged by Thums Up’ will be made available for sampling at some of India’s top airports.
Adani Digital Labs allows brands to interact with large numbers of travellers and target customers with high spending and purchasing power. The platform is currently live at the seven key airports located in Mumbai, Ahmedabad, Jaipur, Lucknow, Guwahati, Mangalore, and Thiruvananthapuram & Adani CNG Stations, and will soon be available in many other categories of locations.
