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Company A fixes its marketing communication budget by observing the budget set by Company B. This is an example of establishing budget by

September 29, 2022
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Company A fixes its marketing communication budget by observing the budget set by Company B. This is an example of establishing budget by

Q. Company A fixes its marketing communication budget by observing the budget set by Company B. This is an example of establishing budget by:

  1. Affordable method
  2. Percentage of sales method
  3. Competitive parity method
  4. Objective and task method

Answer: Competitive parity method

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