Home ยป Company A fixes its marketing communication budget by observing the budget set by Company B. This is an example of establishing budget by
Company A fixes its marketing communication budget by observing the budget set by Company B. This is an example of establishing budget by
Q. Company A fixes its marketing communication budget by observing the budget set by Company B. This is an example of establishing budget by:
- Affordable method
- Percentage of sales method
- Competitive parity method
- Objective and task method
Answer: Competitive parity method
