Customer’s evaluation of the difference between all the benefits and all the costs of a marketing offer relative to those of competing offers refers to which of the following options?
Customer’s evaluation of the difference between all the benefits and all the costs of a marketing offer relative to those of competing offers refers to which of the following options?

Q. Customer’s evaluation of the difference between all the benefits and all the costs of a marketing offer relative to those of competing offers refers to which of the following options?

  1. Customer perceived value
  2. Marketing myopia
  3. Customer relationship management
  4. Customer satisfaction

Answer: Customer perceived value
Marketing Management MCQs
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