Indian popular e-commerce marketplace Flipkart has signed an MoU with Karnataka MSME and Mines department to promote the states arts, crafts and handloom sectors by bringing them on to e-commerce and providing market access.
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Key-Points
The partnership under the Flipkart Samarth programme will enable local artisans, weavers and craftsmen of Karnataka to showcase their hallmark products to a pan-India customer base.
Both the Government of Karnataka and the Flipkart Group will focus on creating avenues to increase business and trade inclusion opportunities for these underserved segments of the society.
The partnership will see renowned Karnataka based brands- Cauvery – Karnataka Handicrafts Development Corporation and Priyadarshini Handlooms, part of Karnataka Handlooms Development Corporation joining the Flipkart Samarth programme.
MSMEs in the state will also benefit from skills of branding, digital marketing and financial management while showcasing the locally made high-quality products.
Samarth programme also seeks to break entry barriers for artisans by extending time-bound incubation support, which includes benefits in the form of onboarding, free cataloguing, marketing, account management, business insights and warehousing support.
