Flipkart signs pact with IIMR to groom FPOs, SHGs

Flipkart has signed an agreement with the Indian Institute of Millets Research (IIMR) to give Farmer Producer Organizations (FPOs) and Self-Help Groups (SHGs) access to markets.

As part of the partnership, Flipkart aims to empower local farming communities and SHGs by providing a pan-India market access to more than 400 million customers.

ICAR-IIMR will extend support with infrastructure and necessary approvals to take the partnership forward.