Flipkart has partnered with the Deendayal Antyodaya Yojana – National Urban Livelihoods Mission (DAY-NULM) under the Union Ministry of Housing and Urban Affairs, to empower skilled yet under-served sections of society by inducting them into e-commerce. Flipkart will collaborate with State missions under the DAY-NULM to establish the Flipkart Samarth programme in 22 States initially.
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Flipkart and the State missions will work with self help groups, including local artisans, weavers and crafts persons and producers of raw and organic food items to provide them market access, training and support. Sellers under the programme will receive time-bound incubation support from Flipkart that extends to a host of benefits such as cataloguing support and account management. This partnership between Flipkart and the Government will increase business and trade opportunities for micro, small and medium enterprises with training and support to grow their business.
