Gautam Adani Launches ‘Jeetenge Hum’ With 1983 Heroes Ahead Of Cricket World Cup 2023: The Adani Group celebrated its Foundation Day, honoring the Indian cricket team that won the 1983 World Cup. The event, dubbed “Adani Day,” took place on the 61st birthday of the group’s founder, Gautam Adani. During the occasion, the Adani Group launched the “Jeetenge Hum” campaign, with the purpose of mobilising support for Team India and raising spirit ahead of the next ICC ODI Cricket World Cup 2023.
About the campaign
- The launch of the campaign commemorates the 40th anniversary of India’s historic victory in 1983. While launching the campaign, Gautam Adani emphasised the importance of cricket as a unifying force in the country. The initiative encourages Indian cricket fans to band together and rally behind Team India on Twitter and Instagram with the hashtag #JeetengeHum, supporting the team’s desire for victory and boosting morale.
- This campaign draws inspiration from the Adani Group’s ethos, “Kar ke dikhaya hai, Kar ke dikhayenge,” symbolizing an indomitable spirit of achievement in both cricket and business. The “Jeetenge Hum” campaign champions the belief that winners, having tasted victory before, will inevitably relish it again—an inner conviction that precedes their satisfaction and pride in the public eye.