The first consignment of Geographical Indication (GI) tagged sweet dish Mihidana, from Bardhaman, West Bengal has been exported to the Kingdom of Bahrain. This initiative is part of the effort to promote indigenous & Geographical Identification (GI) tagged products of India globally. The consignment of the unique sweet dish Mihidana was exported to Bahrain by APEDA registered M/S DM Enterprises, Kolkata, and imported by Aljazira Group, Bahrain.
The sweet dish from West Bengal is being displayed (also provided for testing purposes) to consumers at Aljazira superstores in Bahrain. More consignments of the unique sweet dish would be exported to Bahrain during the forthcoming Diwali festival.
West Bengal’s Bardhaman got the GI tag for the Mihidana sweetmeats in 2017. A GI tag is a sign denoting a specific geographical origin and possesses qualities or a reputation that are due to that origin.