Google, Amazon.com Inc. and other tech companies will funnel at least $25 million to websites spreading misinformation about Covid-19 this year. Google’s platforms will provide $19 million, or $3 out of every $4 that the misinformation sites get in ad revenue.
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Silicon Valley giants have pledged to crack down, and Alphabet Inc.’s Google has removed ads from sites that violate its policies.
The Global Disinformation Index is a U.K.-based research group that provides disinformation risk ratings on media sites all over the world.
Google, Amazon and OpenX with the latest findings from its report and none of the tech companies provided a formal response.
The group updates its research weekly and often tells tech companies when their platforms place ads on misinformation sites.
The research group releases this information, in part, as a way to alert advertisers when their marketing spots show up on this kind of website.
These brands can help by pulling ads from tech platforms when they see issues like this.
