Government has launched the Saras collection on Government e Marketplace (GeM) portal in New Delhi. The Saras collection showcases daily utility products made by rural self-help groups. It aims to provide market in rural areas with access to Central and State Government buyers.
It is a unique initiative of GeM and the DeenDayalAntyodaya Yojana-National Rural Livelihoods Mission (DAY-NRLM), Ministry of Rural Development.
The Saras Collection will showcase daily utility products made by rural self-help groups (SHGs).
It aims to provide SHGs in rural areas with market access to Central and State Government buyers.
Under this initiative, the SHG sellers will be able to list their products in 5 product categories, namely handicrafts, handloom and textiles, office accessories, grocery and pantry, and personal care and hygiene.
In Phase-1,913 SHGs from 11 States have already registered as sellers and 442 products have been on-boarded.
GeM has developed an API based integration mechanism with the NRLM database.
GeM will collaborate with State functionaries to address the capacity building and training needs of SHGs and build up their competencies required for order packaging, catalog management, and logistics.
