Government launches ‘Bharat Atta’ Initiative for affordable wheat flour

The Central government has launched a new wheat flour scheme called ‘Bharat Atta’ at a subsidized price of Rs 27.50 per kg.

The scheme is aimed at providing affordable wheat flour to the poor and vulnerable sections of the society.

Bharat Atta is a fortified wheat flour that is made with a blend of wheat, rice, and pulses. It is a good source of protein, iron, and other essential nutrients.

The scheme will be implemented through the Public Distribution System (PDS), ensuring easy access to affordable wheat flour for the target population.

To ensure widespread availability, Bharat Atta will be sold through cooperatives NAFED, NCCF, and Kendriya Bhandar. These agencies will utilize their extensive network of 800 mobile vans and 2,000-odd outlets spread across the country to effectively distribute the subsidized wheat flour.