HDFC Mutual Fund has launched #LaxmiForLaxmi on the occasion of International Women’s Day 2022. #LaxmiForLaxmi is an end-to-end women-led missed call advisory service #LaxmiForLaxmi. #LaxmiForLaxmi is a financial empowerment campaign for women under which women investors will be connected to a woman financial expert near them through a missed call service.
The woman financial expert will then guide and address queries of woman investors, to better understand concepts such as why and how to invest in a mutual fund, benefits of systematic investment plans (SIPs), etc. HDFC Mutual Fund wants to make women investors financially independent and make mutual fund investments more accessible to them.