The International Association of Athletics Federations (IAAF) is to rebrand as World Athletics. It was initially founded in 1912 as the International Amateur Athletic Federation. The name change had been suggested in a bid to make the sport more accessible. The body is currently presided over by Britain’s two-time Olympic 1500m gold medallist Sebastian Coe. The headquarters of IAAF is located in Monaco. IAAF has 215 member federations.
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The new brand identity will begin its rollout in October after the world championships in Doha and following congress’ approval of the change to the federation’s legal name.