In ______________ segmentation , buyers are divided into different groups on the basis of life style or personality and values
In ______________ segmentation , buyers are divided into different groups on the basis of life style or personality and values

Q. In ______________ segmentation , buyers are divided into different groups on the basis of life style or personality and values.

  1. Geographic.
  2. Demographic
  3. Psychographic.
  4. Behavioral.

Answer: Psychographic.
Marketing Management MCQs
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