India got its first ever Brand & Logo for its Cotton on 2nd World Cotton Day

Union Minister of Textiles and Women & Child Development launched the 1st ever Brand & Logo for Indian Cotton on 2nd World Cotton Day on 7th October, 2020 through Video Conferencing.

Daily Current Affairs Quiz 2020

Key-Points

Now India’s premium Cotton would be known as ‘Kasturi Cotton’ in the world cotton Trade.

The Kasturi Cotton brand will represent Whiteness, Brightness, Softness, Purity, Luster, Uniqueness and Indianness.

Cotton is one of the principal commercial crops of India and it provides livelihood to about 6 million cotton farmers.

India is the 2nd largest cotton producer and the largest consumer of cotton in the world.

India produces about 6.00 Million tons of cotton every year which is about 23% of the world cotton.

India produces about 51% of the total organic cotton production of the world, which demonstrates India’s effort towards sustainability.

A mobile app, “Cott-Ally” has been developed by Cotton Corporation of India (CCI) for providing latest news regarding weather condition, Crop situation and best farm practices.