The Indian Broadcasting Foundation (IBF) is expanding its purview to cover digital streaming platforms and will be renamed the Indian Broadcasting and Digital Foundation (IBDF).
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The move would bring broadcasters and OTT (over-the-top) platforms, which have seen a substantial jump in their viewership base after the pandemic, under one roof.
For this, the IBDF was in the process of forming a new wholly-owned subsidiary to handle all matters of digital media.
The IBDF would also form a self-regulatory body, the Digital Media Content Regulatory Council (DMCRC), for digital OTT platforms.
Indian Broadcasting Foundation also known as (IBF) is a unified representative body of the television broadcasters in India. The organisation was founded in the year 1999.
Over 250 Indian television channels are associated with it. The organisation is credited as the spokesman of India Broadcasting Industry.
The IBF is the parent organisation of the Broadcasting Content Complaints Council (BCCC) which was set up in the year 2011. The BCCC examines content-related complaints relating to all non-news general entertainment channels in India.