Purandar Highlands Farmers Producer Company Ltd has achieved a significant milestone by exporting India’s first GI-tagged fig juice to Poland. This follows the successful export of India’s first commercial consignment of GI-tagged Purandar figs to Hong Kong in February 2023.
A Breakthrough for Indian Agriculture
Pioneering Export: Purandar Highlands has become the first company to export Indian fig juice to the European market and the first to export commercial quantities of Purandar figs to Hong Kong.
GI-Tagged Produce: The exported products are made from Purandar figs, renowned for their taste, size, and nutritional value, which have earned a Geographical Indication (GI) tag.
Government Support: The company acknowledges the crucial role of government support, including encouragement from Piyush Goyal, Minister of Commerce and Industry, and Sharad Pawar, former Agriculture and Defence Minister.
Expanding Global Reach
Market Potential: The successful export to Poland and Hong Kong has generated interest in these products, indicating a promising global market for Indian figs and fig-based products.
Brand Building: The company is leveraging the ‘Visit India 2023’ campaign to promote Indian products on the global stage.
