Instagram launches ‘Take a Break’ campaign to encourage breaks from social media

Instagram has announced a new campaign named ‘Take a Break’ that will alert users scrolling on Instagram to periodically take breaks from the platform and focus on other things.

The ‘Take a Break’ feature essentially gives users an option to set up reminders to take a break after a certain amount of time. Instagram head Adam Mosseri had explained how this feature works in a tweet in November last year, where he said that ‘Take a Break’ has been designed to remind users to stop using the app after they have spent a certain amount of time on it.

This campaign has been launched by Instagram in India and various other countries. The platform will also alert users of the new inclusion with a notification.