The International Association of Athletics
Federations (IAAF), the international
governing body for the sport of athletics, changed it name from IAAF to World Athletics. The
members of IAAF council have approved the rebranding at an IAAF Council meeting
held in Monaco on 8th June. The process to rebrand IAAF began on January 2018.
Purpose:
The new name and logo has been designed to represent the modern and
positive face for athletics. Also, it aims to attract the younger audience.
It will see the organisation take on its new
name and a re-designed logo after the 2019 World Athletics Championship in Doha
in October.
From
the Origin:
IAAF was formed in 17 July 1912. When it
was founded the name it had was International
Amateur Athletic Federation. It was then changed to International Association of Athletics
Federations in 2001.
The headquarters
of IAAF is located in Monaco. IAAF has 215 member
federations. The CurrentPresident of
IAAF is Sebastian
Coe. The CEO of IAAF is Jon Ridgeon.
