International Association of Athletics Federations (IAAF) re-branded as World Athletics

The International Association of Athletics Federations (IAAF), the international governing body for the sport of athletics, changed it name from IAAF to World Athletics. The members of IAAF council have approved the rebranding at an IAAF Council meeting held in Monaco on 8th June. The process to rebrand IAAF began on January 2018.

Purpose:
The new name and logo has been designed to represent the modern and positive face for athletics. Also, it aims to attract the younger audience.
It will see the organisation take on its new name and a re-designed logo after the 2019 World Athletics Championship in Doha in October.

From the Origin:
IAAF was formed in 17 July 1912. When it was founded the name it had was International Amateur Athletic Federation. It was then changed to International Association of Athletics Federations in 2001.
The headquarters of IAAF is located in Monaco. IAAF has 215 member federations. The CurrentPresident of IAAF is Sebastian Coe. The CEO of IAAF is Jon Ridgeon.