_____is the collection and interpretation of information about forces, events, and relationships that may affect the organization
______________ is the collection and interpretation of information about forces, events, and relationships that may affect the organization

Q. ______________ is the collection and interpretation of information about forces, events, and relationships that may affect the organization.

  1. Environmental scanning
  2. Stakeholder analysis
  3. Market sampling
  4. Opportunity analysis

Answer: Environmental scanning
Marketing Management MCQs
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