______________ is the concept under which a company carefully integrates and coordinates its many communications channels to deliver a clear, consistent, and compelling message about the organization and its products
Q. ______________ is the concept under which a company carefully integrates and coordinates its many communications channels to deliver a clear, consistent, and compelling message about the organization and its products.
- The promotion mix
- Integrated international affairs
- Integrated marketing communications
- Integrated demand characteristics
Answer: Integrated marketing communications