______________ is the concept under which a company carefully integrates and coordinates its many communications channels to deliver a clear, consistent, and compelling message about the organization and its products

Q. ______________ is the concept under which a company carefully integrates and coordinates its many communications channels to deliver a clear, consistent, and compelling message about the organization and its products.

1. The promotion mix
2. Integrated international affairs
3. Integrated marketing communications
4. Integrated demand characteristics

Answer: Integrated marketing communications