Jio is India’s Strongest Brand, Ranked Ninth Globally

Jio is India’s Strongest Brand, Ranked Ninth Globally: According to Brand Finance’s most recent research, “Global 500 – 2023,” Reliance Jio is the ninth-strongest brand worldwide and the strongest brand in India. ‘Jio’ was placed ninth among the world’s strongest brands ahead of brands like EY, Coca Cola, Behind companies like Google, YouTube, Deloitte, and Instagram are Accenture and Porsche. With a Brand Strength Index of 90.2, Jio is the only brand of India among the world’s strongest 25 brands, according to the Brand Finance listing.

January 2023 Current Affairs Quiz

About Brand Finance & Brand Strength Index:

London serves as the company’s main office. A “Brand Strength Index,” according to Brand Finance, is essentially a modified Balanced Scorecard divided among the three main components of the “Brand Value Chain”. Brand Equity, Brand Performance, and Brand Inputs. Among these measures are marketing spend, awareness, consideration, reputation, NPS, acquisition, retention, market share, volume, and price premium. This takes into account the relative strength of the brand in the market.

Brand Strength Index, is primarily a quantitative analysis, where scores for the independent measures are informed by market research (functional and emotional drivers), and financial data (marketing investment, price premium, revenue growth).