Kerala Tourism launched STREET project for experiential tourism

Kerala Tourism launched the ‘Street’ project to promote and deepen tourism in the interior and rural areas of Kerala. The project will help visitors to experience the diversity of offerings in these places. STREET is the abbreviation for Sustainable, Tangible, Responsible, Experiential, Ethnic, Tourism Centre.

The STREET project aims to present the unique identity of the state of Kerala before to travelers. It also offers a huge potential for growth in the tourism sector and would bring in significant changes. The project will foster mutually beneficial organic relationships between tourism development and the ordinary lives of people in the state of Kerala.

The project, conceived by the Responsible Tourism Mission, is inspired by the ‘Tourism for Inclusive Growth’ slogan of The United Nations World Tourism Organization.

Static/Current Takeaways Important For All Exam 2021:

Kerala Capital: Thiruvananthapuram;

Kerala Governor: Arif Mohammad Khan;

Kerala Chief Minister: Pinarayi Vijayan.