Marketing management is ________

Q. Marketing management is ________.

1. Developing marketing strategies to move the company forward
2. Managing the marketing process
3. Monitoring the profitability of the company’s products and services
4. The art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value

Answer: The art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.