Q. Marketing management is ________.
- Developing marketing strategies to move the company forward
- Managing the marketing process
- Monitoring the profitability of the company’s products and services
- The art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value
Answer: The art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.