Meta appoints Vikas Purohit as Director of Global Business Group India

Meta appoints Vikas Purohit as Director of Global Business Group India: Technology major Meta on Monday named Vikas Purohit as its director of its global business group in India to lead the strategy of working with advertisers and agency partners.

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Purohit will spearhead the company’s relationship with the country’s leading brands and advertising agencies to drive Meta’s revenue growth across key channels in India and accelerate the adoption of digital tools by the largest advertisers and agencies, the company said in a prepared statement.

He will lead the strategy and delivery units under the advertising wing. He has served as the chief executive at Tata CLiQ till October 2022. He will report to Arun Srinivas, Director and Head of Ads Business for Meta in India. He has also worked in companies such as Amazon, Reliance Brands, Aditya Birla Group and Tommy Hilfiger.