On the occasion of Martyrs’ Day, paying tribute on the 72nd death anniversary of Mahatma Gandhi, Union Minister for MSME, Shri Nitin Gadkari, launched the limited edition of Khadi wrist watches in New Delhi. Titan and KVIC have come together to create a modern watch that celebrates the fabric which is integral to our Indian heritage.
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Designed by Titan, a non-horological material like Khadi has been used on the dial and strap of the watches for the first time ever. Since Khadi is handwoven, every single watch in this collection is unique because of the distinctive weave and texture. The straps of the watches have also been treated with a special coating to make them more durable without compromising on its authentic texture. The collection is a unique and elegant blend of simplicity and modernity.