NPCI Launches UPI Chalega 3.0 Campaign to Drive UPI Adoption and Safety Awareness

NPCI Launches UPI Chalega 3.0 Campaign to Drive UPI Adoption and Safety Awareness: The National Payments Corporation of India (NPCI) has introduced the third edition of its UPI Safety Awareness Campaign named “UPI Chalega.” Collaborating with key stakeholders in the payments ecosystem, the campaign aims to emphasize the ease, safety, and swiftness of using the Unified Payments Interface (UPI) for transactions.

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With the launch of UPI Chalega 3.0, the campaign continues its mission to encourage the adoption of UPI while prioritizing user safety. Through captivating initiatives, the campaign aims to achieve its objectives.

The overarching objective of the campaign is to enhance overall brand awareness of UPI, enhance understanding of its distinctive features, and drive increased adoption among new users. By using relatable and heartwarming scenarios, the campaign provides an engaging platform to enlighten the audience about the innovative aspects of UPI and its role in transforming digital transactions.