Om Birla has launched a national campaign from Kota, Rajasthan on March 1, 2020, to create malnutrition-free India. Om Birla launched “Suposhit Maa Abhiyan” will support adolescent girls and pregnant women in the country. The main objective of this campaign is to keep pregnant women and newborn health.
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In the first phase of this campaign, about 1000 pregnant women will be benefited. Suposhit Maa Abhiyan will include one pregnant woman from a family. The Suposhit Maa Abhiyan will also ensure new born’s health. Nutrition kit given per month for 9 months will be 17 kg. This will include wheat, gram, maize, and millet flour, jaggery, oatmeal, lentils, large soybean, ghee, groundnut, roasted gram, dates, and rice.