‘One District One Product’ Wall launched by DPIIT and Govt. of Gujarat: Department for Promotion of Industry and Internal Trade in collaboration with the Government of Gujarat, inaugurated the ‘One District One Product’ Wall at Garvi Gujarat Bhawan in New Delhi.
Aims: To select, brand, and promote at least One Product from each District of the country for enabling holistic socioeconomic growth across all regions.
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Features: 68 unique products, including traditional crafts like Gamthi Block print and Mata-ni-Pachedi to agricultural goods.
In a significant collaboration, ODOP has partnered with the Government of Gujarat to implement product tagging and story cards, enhancing the promotion and recognition of Gujarat’s unique products. This collaboration aims to drive consumers towards emporia, boosting sales and increasing the visibility of Gujarat’s products at the national level. Garvi Gujarat Bhawan has integrated ODOP products into its interiors to better showcase Gujarat handicrafts.
ODOP interventions in Gujarat have been, specifically focused on certain products to enhance their market presence. For example, Government e-Marketplace (GeM) onboarding drives have been conducted for Sujani Handloom, Jamnagari Bandhini, and Patan Patola. Additionally, support from the National Institute of Design (NID) workshop has been provided for Agate Stone in Khambat district and Sujani from Bharuch district.
The ODOP initiative aims at manifesting the vision of the Prime Minister, Shri Narendra Modi to make the country and its people self-reliant by fostering balanced regional development across all districts of the country. The program selects, brands, and promotes one unique product from each district, showcasing the diverse range of products across the country which encompasses various sectors, including handlooms and handicrafts. To better realize this aim, the ODOP team has been joining forces with other government and private players working in this direction to reach a larger audience.
