Online retailers start work on country of origin label

The e-commerce firms have rolled out measures to add ‘country of origin’ on products listed on their marketplaces following a directive from the department for promotion of industry and internal trade (DPIIT).

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DPIIT wants online retailers to display ‘country of origin’ on products sold on their platforms from 1 August, and for legacy listings by September; to which it faced a push back from the retailers for the short deadline.

Two employees of Paytm Mall confirmed a communication around ‘country of origin’ was sent to sellers when discussions with DPIIT had begun.

Now Paytm Mall is asking sellers to add product ID and country of origin as part of new listings on the platform.

Flipkart has still to inform its sellers as the e-commerce giant awaits further clarity from the government.

Myntra has also been begun collecting information from sellers on the country of manufacturing for fashion and apparel.

However, this was independent of DPIIT’s move and was targeted to understand the demographic of products on its platform.