Over-The-Top Platforms (OTT)?
✓OTT or Over-the-Top platforms are audio and video hosting and streaming services such as Netflix, Amazon Prime Video, Hotstar etc, which started out as content hosting platforms but soon branched out into the production and release of short movies, feature films, documentaries and web series themselves.
✓These platforms offer a range of content and use ARTIFICIAL INTELLIGENCE to suggest users the content they are likely to view based on their past viewership on the platform.
✓Most OTT platforms generally offer some content for free and charge a monthly subscription fee for premium content which is generally unavailable elsewhere.