Project SURE
✓The SURE project is a commitment by India’s apparel industry to set a sustainable pathway for the Indian fashion industry.
✓SURE stands for ‘Sustainable Resolution’ – a firm commitment from the industry to move towards fashion that contributes to a clean environment.
✓The project has been launched by the union Textiles Ministry, along with Clothing Manufacturers Association of India (CMAI); United Nations in India; and IMG Reliance.
✓Significance: It will be the first holistic effort by the apparel industry towards gradually introducing a broader framework for establishing critical sustainability goals for the industry.