The Badminton World Federation (BWF) named Indian shuttler PV Sindhu as one of the ambassadors for its ‘I am badminton’ awareness campaign.
I am badminton awareness campaign:
♦ The “I am badminton campaign” provides a platform for the players to express their love and respect for badminton by advocating and committing to clean and honest play.
♦ BWF’s Integrity Unit was established in 2016. The campaign has been at the forefront of BWF’s efforts to communicate its approach to integrity. The unit promotes sports integrity which is about keeping the sport free of corruption, doping, and match manipulation.
♦ Other players who are included in the campaign are Germany’s Marc Zwiebler, Canada’s Michelle Li, the Chinese duo of Zheng Si Wei and Huang Ya Qiong, England’s Jack Shephard, Germany’s Valeska Knoblauch, and Hong Kong’s Chan Ho Yuen.
BWF:
Formed on: 1934
Headquarters: Kuala Lumpur, Malaysia
President: Poul-Erik Høyer Larsen
Membership: 194 member associations
