Reliance Announces partnership with Sri Lanka’s Maliban: Reliance Consumer Products Limited, an FMCG company and wholly-owned subsidiary of Reliance Retail Ventures Limited, recently established a strategic alliance with Maliban Biscuit Manufactories Limited, a company having its headquarters in Sri Lanka.
February 2023 Current Affairs Quiz
Maliban, a biscuit manufacturer, has been well-known for the last 70 years for its range of quality products including biscuits, crackers, cookies, and wafers. According to the partnership, the company has expanded its product’s reach to global markets and exports to over 35 countries across five continents.
Reliance Announces partnership with Sri Lanka’s Maliban – Key Points
- Maliban has a deep-rooted heritage and credibility. With the strategic partnership between RCPL and Maliban, the company will not only be strengthening the FMCG portfolio through a great brand but will also be able to offer an excellent value proposition through quality products to our Indian consumers.
- Maliban has spent the last 70 years building excellent consumer equity and reach, and Reliance is in a great position to continue doing so.
- The vision of Reliance’s FMCG arm is to bring Indian consumers a bouquet of domestic and globally recognized consumer brands and product choices that offer superior value propositions with exceptional quality.
- It launched its packaged consumer products brand, ‘Independence’ in December 2022 and is creating a distinct and dedicated retail distribution network for its fast-expanding FMCG portfolio.
- RRVL operates more than 16,500 of its own stores and collaborates with over 2 million retailers in the grocery, electronics, apparel, pharmacy, lingerie, home and furnishing, beauty, and personal care industries through its subsidiaries and affiliates.