The Saras Aajeevika Mela 2025, one of India’s most celebrated exhibitions of rural art, craft, and tradition, is set to take place at Noida Haat, Sector 33 A, Noida, Uttar Pradesh. This significant event, organized by the Ministry of Rural Development in partnership with the National Institute of Rural Development and Panchayati Raj (NIRDPR), will run from 21st February to 10th March 2025. The Mela aims to highlight and promote the skills and creativity of Self Help Groups (SHGs) from all over the country.
The event will be inaugurated by Union Minister for Rural Development, Shri Shivraj Singh Chouhan, along with Ministers of State for Rural Development, Dr. Chandra Sekhar Pemmasani and Shri Kamlesh Paswan. This year’s theme, “Developing Export Potential of Lakhpati SHG Didis,” reflects the government’s vision for a self-reliant rural India and supports the ‘Vocal for Local’ and ‘Viksit Bharat by 2047’ initiatives launched by Prime Minister Shri Narendra Modi.
A Platform for Rural Artisans and SHGs
The Saras Aajeevika Mela provides an essential platform for rural artisans and Self Help Groups (SHGs) to display their handicrafts, handlooms, and food products. With participation from 30 states, the Mela features a wide variety of traditional and cultural goods that reflect India’s rich heritage.
Handloom and Handicrafts on Display
The Mela showcases a vast collection of handloom and handicraft products, highlighting the diversity of India’s textile traditions. Some of the key exhibits include:
- Andhra Pradesh – Kalamkari paintings and textiles
- Assam – Mekhla Chador, a traditional Assamese attire
- Bihar – Cotton and Silk fabrics
- Chhattisgarh – Kosa Saree, known for its elegance and texture
- Gujarat – Bharat Gunthan and Patchwork
- Jharkhand – Tasar Silk and Cotton weaves
- Madhya Pradesh – Chanderi and Bagh Print textiles
- Meghalaya – Unique Eri Silk products
- Odisha – Tasar and Bandha prints
- Tamil Nadu – Kanchipuram Silk Sarees
- Telangana – Pochampally Ikat weaving
- Uttarakhand – Pashmina Wool products
- West Bengal – Kantha, Batik Print, Tant, and Baluchari weaves
Apart from textiles, visitors can explore handcrafted jewelry, home décor items, and wooden artifacts from various states, making this event a treasure trove of authentic Indian craftsmanship.
Natural and Organic Food Products
In addition to handicrafts, Saras Aajeevika Mela 2025 also presents a wide variety of natural and organic food products crafted by rural entrepreneurs. Visitors can explore:
- Ginger, tea, and coffee from the northeastern states
- Lentils, pulses, and spices from Rajasthan and Madhya Pradesh
- Apple jam, papad, and pickles from Himachal Pradesh and Uttarakhand
- Traditional sweets and snacks from Maharashtra, Tamil Nadu, and West Bengal
With over 200 stalls showcasing rural India’s best products, this event serves as a perfect marketplace for both domestic and international buyers looking for authentic handmade goods.
