Shraddha Kapoor appoints as brand ambassador of Asics

Shraddha Kapoor appoints as brand ambassador of Asics: Shraddha Kapoor has been named as the new brand ambassador for Asics India Private Limited, a sports equipment manufacturer. According to the corporation, the theme will be ‘Sound Mind, Sound Body,’ and the actor will endorse the brand’s footwear and women’s sportswear segments. The association will also see ASICS India strengthen its market presence with a shared vision to promote a balanced and active lifestyle while ensuring style and comfort are not compromised.

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About the ASICS

ASICS has 88 outlets in India with the goal of providing excellent sportswear and footwear to Indian customers. In absolute terms, celebrity brand valuations accounted for $1.6 billion in 2022 as compared to $1.4 billion in 2021, as per a report by corporate investigation and risk consulting firm Kroll titled Celebrity Brand Valuation.

The country’s footwear sales declined during the pandemic years, according to one research organisation. According to Euromonitor, it was 79,900 crore in FY19 but plummeted to 53,300 crore in FY20. But according to other industry estimates, the global sneaker market was valued at $86.86 billion, and has a CAGR of 6.8%. It will reach $139.8 billion by 2032. India’s sneaker market was about $3.01 billion in 2023.