Star Health Insurance has launched the SheTARA campaign in Tamil Nadu to mark International Women’s Day. This initiative is designed to promote preventive healthcare for women and to encourage more women to pursue careers as insurance agents. With Tamil Nadu employing nearly 42% of India’s female workforce (6.3 lakh), it serves as a perfect backdrop for this effort.
Key Highlights of SheTARA Campaign
1. About the SheTARA Health Initiative
- Over 40+ health camps will be organized across Tamil Nadu.
Camps will provide subsidized health screenings for women, featuring:
• Thyroid function tests
• Haemoglobin level assessments
• Blood sugar and blood pressure monitoring
• Bone mineral density evaluations
• A special webinar on work-life balance and women’s health in the age of AI, presented by a leading gynaecologist.
• A flagship event at the Anna Nagar branch in Chennai will honor the contributions of women employees.
2. About Star Health Insurance
- Established in 2006, it is one of India’s leading health insurance companies.
- Offers comprehensive health insurance plans, including coverage for cancer, diabetes, and cardiac illnesses.
- Has a vast network, including,
- 14,000+ hospitals
- 910 offices
- 7.6 lakh+ agents
3. Role of Women at Star Health Insurance
- 2,00,000+ women currently work as insurance agents.
- Aiming to increase women representation in the workforce by 30%.
- Between April 2024 – January 2025, the company settled ₹250 crore in health claims through 16,000+ women agents.
- Operates an exclusive “Pink Branch” in Chennai, run by 12 women employees.
- Women agents contribute significantly, generating up to ₹420 crore in business volumes.
