Star Sports signs Rishabh Pant as brand ambassador: The Walt Disney Company-owned Star Sports has signed cricketer Rishabh Pant as its latest brand ambassador. The company said it also has other cricketers as its ‘Believe Ambassadors’ like Hardik Pandya, Ravindra Jadeja, KL Rahul, and Shreyas Iyer. In 2017, Star Sports had only two ambassadors. Cricketer Virat Kohli is also a member of this organisation. The ambassadors will represent various sections of the country as well as various IPL teams, according to the broadcaster. “The ‘Believe Ambassadors’ represent different parts of the country as well as different IPL teams.” Star Sports will work closely with the Cricketers to develop new campaigns and properties to grow the popularity of the sport and drive fandom, especially amongst youngsters.
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Earlier competitor Viacom18-owned JioCinema also signed Rohit Sharma, captain of the men’s cricket India, as its brand ambassador. The Reliance Industries-controlled broadcast network outbid competitor Disney Star for the league’s five-year digital rights, paying Rs 23,757.5 crore, while the latter kept TV rights for Rs 23,575 crore.
