Suman Billa, the former director and secretary of Kerala Tourism has appointed as director, technical cooperation and silk road development at D1 level of United Nations World Tourism Organisation. It aims to promote a responsible, sustainable and universally accessible tourism.
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Billa’s appointment has been approved by the Prime Minister-headed appointments committee of the cabinet (ACC) at its meeting held in New Delhi. He will hold the post for a period of two years, initially. He is the pioneered of monsoon tourism and the Spice Route project. He initiated Kerala’s Responsible Tourism (RT) initiative in a global model. The RT model won the UNWTO’s Ulysses Award for Innovation in Public Policy and Governance. He launched the Incredible India version 2 campaign, Swadesh Darshan scheme, and the India Tourism Mart.