Swachh Sagar, Surakshit Sagar Campaign: UPSC Daily Important Topic 30 July 2022

Swachh Sagar, Surakshit Sagar Campaign

∆It is the first-of-its-kind and longest running coastal cleanup campaign in the world with the highest number of people participating in it.

∆The Campaign will culminate on “International Coastal Clean-up Day” (17th September 2022).

∆The day aims to increase public awareness about the accumulation and negative impacts of litter in oceans, on coastlines and on beaches.

∆Globally, “International Coastal Clean Up Day” is celebrated on the third Saturday of September, every year.

∆Through this campaign, a mass behavioural change among the masses is intended by raising awareness about how plastic usage is destroying the marine life.

∆A mobile app “Eco Mitram” has been launched to spread awareness about the campaign and also for the common people for voluntary registration for the beach cleaning activity

∆Objectives:

•Running a cleanliness campaign along India’s entire coastline.

•To reduce marine litter.

•Minimising the use of plastics.

•Encouraging segregation of waste at source and waste management.