Q. ______is the best illustration of a subculture. OccupationIncomeReligionFamily & Friends Answer: Religion

Q. Marketers often use the term ________ to cover various groupings of customers. Buying powerDemographic segmentMarketPeople Answer: Market

Q. _______ is the act of obtaining a desired object from someone by offering something in return. Marketing MyopiaSellingExchangeDelivery Answer: Exchange

Q. Marketing is _______, there is a constant tension between the formulated side of marketing and the management side. An artA ScienceBoth an “art” and a “science”Selling Answer: Both an “art” and a “science”

Q. Want for a specific product backed by an ability to pay is called _____ DemandNeedWantCustomer Answer: Demand

Q. Select an appropriate definition of ‘Want’. More consumer NeedsNeeds backed by buying powerNeeds directed to the productBasic human requirements Answer: Needs directed to the product

Q. Today, marketing must be understood in a new sense that can be characterized as _________ Get there first with the most.Management of youth demand.Satisfying customer needs.Telling and selling. Answer: Satisfying customer needs

Q. The most formal and best definition of marketing is ___________ An organizational function and a set of process for creating, communicating and delivering, value to customers and that benefit the organization.Improving the quality of life for consumers by selling them products and ...

Q. The key term in the American Marketing Association’s definition of marketing is: ActivitySalesProductsValue Answer: Value

Q. Marketing is the activity, set of ___________ & processes for creating, communicating, delivering & exchanging offerings that have value for customers, clients, partners & society. InstitutionsOrganizationsCompaniesEnterprises Answer: Institutions