Q. The best Definition of Marketing given by Philip Kotler is _______ Marketing is the process by which companies create value for customers & build strong customer relationships in order to capture value from customers in return.Marketing is a societal process by which individuals & ...

Q. _____ is the father of Modern Marketing. Abraham MaslowLester WundermanPeter DruckerPhilip Kotler Answer: Philip Kotler

Q. In the history of marketing, when did the production period end? In the late 1800s.In the early 1900s.In the 1920s.After the end of the Second World War. Answer: In the 1920s.

Q. The term marketing refers to _______ Advertising, Sales Promotion, Publicity and Public Relational activitiesA new product needs ideas, Developments, concepts and improvements.Sales Planning, Strategy and ImplementationA philosophy that stresses customer value and satisfaction. Answer: A ...

Q. Marketing is a process which aims at ProductionProfit-making.The satisfaction of customer needsSelling products Answer: The satisfaction of customer needs

Q. Marketing research does not normally Gather environmental informationProvide a continuous source of informationRelate to all aspects of marketing operationsDescribe the current situation Answer: Provide a continuous source of information

Q. Internet Marketing does not deal AdvertisingInteractive MarketingE-mail Marketing and Web advertisingDisplay Advertising Answer: Display Advertising

Q. MRP stands for Management Resource PlanningMarketing Research PlanningManufacturing Resource PlanningMaterial Requirements Planning Answer: Material Requirements Planning

Q. Marketing research data is gathered by ObservationIn-depth interviewsControlled experimentAll of the above Answer: All of the above

Q. Which one of the following is controllable variable of marketing management? PackagingLegal EnvironmentAdvertisementPolitical Environment Answer: Advertisement