Q. Which of the following is not included in the five forces of competition? Bargaining power of suppliersBargaining power of consumersThreat of substitutesStrategic planning Answer: Strategic planning

Q. The customer joining the queue and leaving it afterwards is defined as JockeyingBalkingRenegingNone of the above Answer: Reneging

Q. In marketing research, primary data can be collected through Observational MethodSurvey MethodExperimental MethodAll of the above Answer: All of the above

Q. An appropriate pricing strategy for a new product to be introduced in the market will be Average/Marginal cost-plus pricingSkimming/Penetrating pricingProduct-line pricingDifferential pricing Answer: Skimming/Penetrating pricing

Q. When making purchase decisions the main consideration involved in organizational buying is Product qualityPriceServiceAll the above Answer: All the above